No question starting a web store or making an extensive e-commerce solution is a right choice, but no e-commerce solution in the market works like a miracle magic wand that will increase your earnings over night. It takes various ideal actions to accomplish significant business growth, even with the best solution available in the market.
Therefore, before you even start developing your e-commerce site, you should consider the following steps that will make your project getting many achievements.
1. Alignment with business goals
Before you hop on to the e-commerce group, you need to have an obvious knowledge of your business objectives.
At this level, you should have an obvious knowledge of the features of your business so that your e-commerce solution growth adjusts with your business goals:
Understand your focus on market
The probability of being able to offer across the world is quite enticing; however, you must discover your focus on audience well before selling worldwide. The key factors to consider are:
2. Defeat the competition
Competitive research is one of the important components most companies ignore while making a new solution or moving to a different one.
You can get useful ideas from a competitive research, which will help you, make ideal business and technology choices.
3. Deal with the work requirements
Now it’s time to determine out your project specifications. In this level, you’ll have to know what exactly needs to be done in the development level.
- Compliance to worldwide business practices
- Excise duties
- The appropriate taxes
- Shipping costs
4. Take care the needs of data migration
This can be applied to spending budget who already have an e-commerce platform, and want to move to a different one.
Identify what needs to be migrated
You might want to look at the following components that need to be migrated:
- Customer records, such as client information, usernames, security passwords, details, email addresses
- Order record
- Catalog information migration
- Promotions/ coupons
- Product review
5. Review current solution
This is particularly based on companies who are shifting to a different e-commerce solution. The current solution review should be targeted mainly on SEO and website framework. The reason for doing this is to determine out where you stand now, so that when the new solution is applied, you can clearly differentiate between new problems, if any, and the old conditions were present in the past solution.
6. Organized or customized e-commerce solution
The next most sensible level would be to choose an e-commerce platform that’s a right-fit for your business procedures and specifications. You need to choose between a hosted alternatives and a custom/open source solution.
Hosted e-commerce solution
Hosted e-commerce alternatives like Shopify are probably the quickest and cost-effective way to build an e-commerce website. Organized services are the off-the-shelf alternatives that are not belonging to you. Some of the key features of a hosted solution are:
- Third-party incorporation with restricted vendors
- Automatic bug repairs, improvements and new function implementation
- Full support from the solution developers
- Cost contains website hosting service, and downgrades/upgrades are easy
- Low installation costs
- Easy to apply and maintain
- Limited flexibility
7. Mobile Commerce capabilities
The next thing to consider is the freedom of mobile abilities of the e-commerce solution you are planning to use for your e-commerce website. To be able to level before your rivals, you must be able to offer through cellular phones.
8. Internet promotion features
Your e-commerce solution is imperfect without on the internet promotion abilities. Things such as SEO, social networking incorporation, paid search engine marketing, and affiliate marketing are the techniques that will drive visitors your site.
Conclusion
Most companies have a false impression that it’s all about finding the best solution available in the market, and the rest will all fall in place. On the other hand, no matter how big the solution is, the achievements relies upon on how you develop a plan its execution.
