A website redesign is a big project, no matter what size your company is, especially if you want to do it properly. Lower techniques generally result in a less than perfect end-product, that may do more damage than good to your sales and marketing initiatives.
Therefore, if you’re ready for a website redesign, the budget qualifies, you hire web developers and you’re set to go. Great! It can be a difficult challenge, but if you have a strong technique in place, you may find yourself experiencing the procedure. Many of things that will help smooth the track to releasing impressive online promotion tool in shape of your newly redesigned website.
"Proper planning, research, and a little knowledge could make your next upgrade a millionaire, and much easier. That’s exactly why I wished to gather five steps for website redesign guidelines to help set you and your team up for success."
1.Figure out the team: when you hire web developers, set up an enclosed team to work with them. Limit the variety of individuals on that inner team as much as possible. Assign one certified person as the project manager so that he would be in contact to your digital marketing team.
2.Figure out the strategy: Your Web development team should be experienced and they have a shared knowledge to answer in any difficulty if such incident comes, and they should answer due to lack of knowledge and expertise such as “it seems like what we’re expected to do.” Why? Compose a list of what you want out of the new website. How will it help your business? Highly consider using growth-driven design, and nimble technique that allows your website to develop with your company. At the end of that process, you will understand why you are replacing your website.
3.Review your current site: Be intense. Figure out what products are working and can be used on the new website, and what is cast off. (Since your website is being remodeled and redesigned, it’s helpful to not be too connected to anything on it currently.)
4.Secure your SEO! This is critical: You must understand the SEO consequences of releasing a new website, or else you risk considerably damaging the natural traffic and online search engine results ranking positions you have designed up. Following some of the basics:
- Make a stock of all URLs to your current website (don’t ignore subdomains) and notify Google and other search engines about shifting of your links.
- Analyze backlinks, so you know where they are coming from and what is linking back to you. Be sure emigrate those same pages as needed.
- Use 301 indirect when directing old URLs to the new ones.
5. Plan your release: How will you declare the release to your audience? Put social networking and promotion via email plans in position to declare your current news for new website design! In addition, don’t ignore to enjoy and celebrate the new launch of your site with your team, invite everyone to your lunchtime party and enjoy something fun together. No doubt, launching a new website is a wide success and it should get identification and feedback.
Do you have other ideas for keeping a website redesign project running smoothly? Discuss your encounters in the comments!
